About

Sandra HoltzmanSandra Holtzman is the President and Founder (1997) of Holtzman Communications, a New York marketing communications company. She’s an award-winning creative director and marketing strategist with over 20 years of expertise in high tech (life sciences, chemical, pharma, biotech, and emerging and converging technologies) advertising and marketing. Her experience includes business-to-business, international marketing, and consumer marketing.

Her solid strategies and creative thinking have proved successful for Fortune 500 companies as well as startups. She has worked on products and services as varied and the launch of the Acura car and Benadryl Decongestant, for which she helped create one of the most successful pharma ads ever run.

She’s also developed a customer-focused market research tool that fast-tracks discover and strategy steps to deliver (75%) less time to launch with (80%) lower costs and higher ROI (60%-1,000%).

Sandra other achievements include:

  • Founder and Chief Marketing Officer of Cloud Diagnostics (a medical device/SaaS company) which had a successful exit
  • Founder and Partner of EHR Empowerment Consortium — a consultancy for electronic health records
  • Former Chair of the New York Chapter of the Licensing Executives Society
  • Co-Authored Lies Startups Tell Themselves to Avoid Marketing
  • Certified Kauffman Institute Fast Trac Facilitator – Levin Institute, SUNY
  • Faculty, Fashion Institute of Technology,  SUNY — Teaches licensing

 

3 responses to “About

  1. Josh MacDonald's Assistant

    Hi, we are writing an article for LifeHack on books that every entrepreneur needs to read for 2016. Your book is in consideration for the article. I will need some review material from the book. Either just a chapter selection, or the full book will be fine. If your book is chosen, I’d ask you to promote the article on your social media properties. If you need my mailing address, it’s: 925 Bay St #3002, Toronto, Ontario, Canada M5S 3L4. Please have the material here within 10 days from now at the latest. Take a peak at my profile here: http://www.lifehack.org/author/josh-macdonald

    Let me know ASAP as I’d like to get this article written and published. Looking forward to working with you.

  2. Hi there,

    My name is Jessica and I work with Faxage. They’re an online fax services company.

    I was looking over your website and saw that you have a blog:http://holtzmancom.com/blog/tag/small-business/. I wanted to reach out to see if I could write an article for your blog. I have a few ideas that I believe would be a good fit and informative to your readers.

    Here are some topics I have written about in the past.

    5 Apps Every Business Should Be Using

    5 Tips For Creating Great Content For Your Blog

    5 Things Your Office Needs To Prepare You For The Future

    5 Key Traits Of Successful People

    If you like any of these I can see if its available or do something similar. Let me know which works best for you.

    I appreciate you taking the time to read this email and hope to hear from you soon.

    Thank you and have a great day!

    Best regards,

    Jessica Kane – Outreach
    Faxage
    8484 S. Valley Hwy
    Suite 250B
    Englewood, CO 80112
    http://www.faxage.com

    • Hi Jessica,

      Thanks for reaching out. We should chat offline to discuss you’re guest blogging.
      Please send an email with your contact info.

      Best,
      Sandy

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